Public policy

Marketing

Quantum mechanics

Linguistics

Engineering

Philosophy

Pure mathematics

Social activism

Public relations

Government (linguistics)

Field (mathematics)

Telecommunications

Economics

Market economy

Core (optical fiber)

Phenomenon

Business

Physics

Mathematics

Politics

Political science

Corporate social responsibility

Factor market

Nonmarket forces

Organization & Environment

CEO activism refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business, which distinguishes it from nonmarket strategy and traditional corporate social responsibility. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and consumer attitudes about the CEO’s company.

Assessing the Impact of CEO Activism