Gratification

Reality tv

Ecology

Pure mathematics

Biology

Similarity (geometry)

Social psychology

Dimension (graph theory)

Telecommunications

Computer science

Interactive television

Business

Economic geography

Niche

Advertising

Psychology

Mathematics

Geography

Image (mathematics)

Sociology

Artificial intelligence

Amusement

Media studies

Telecommunications Policy

This study examines how OTT TV and cable TV compete in Taiwan through an online survey conducted in March 2016 that collected a total of 620 qualified responses. In terms of niche breadth, our findings indicate that OTT TV scores higher than traditional TV for all seven dimensions, with the greatest difference manifesting in the dimension of convenience. For the niche overlap, results show that OTT TV and traditional TV share a high level of similarity on amusement and ease of use. Overall, OTT TV's competitive superiority surpasses that of traditional TV in all dimensions. Finally, in light of program types, news, movies, and sports effectively predict users' gratification with cable TV, whereas dramas and movies are predictive of users' gratification with OTT TV. Implications for research and practices are discussed herein.

Competitions between OTT TV platforms and traditional television in Taiwan: A Niche analysis