Media multitasking: How visual cues affect switching behavior
Abstract
As media multitasking becomes the most common form of entertainment consumption, foundational research is needed to explore actual patterns of multitasking behavior. This work uses direct observation to provide better insight into media multitasking, exploring visual cues that encourage or discourage switching. A first eyetracker study recorded consumer reactions to simultaneous television and webpage media coded on numerous content variables....
Paper Details
Title
Media multitasking: How visual cues affect switching behavior
Published Date
Dec 1, 2017
Journal
Volume
77
Pages
258 - 265
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