Sport team emotion: Conceptualization, scale development and validation

Highlights• Previous research on emotions in sport has attempted to understand how sport consumers feel during or after watching sporting events.• This study identifies key emotions associated with professional sport team brands.• The results show that the Sport Team Emotion Recall Scale (SporTERS) is composed of 24 emotions representing 7 dimensions.• The SporTERS is deemed a valid, reliable scale to measure emotions associated with...