Physics

League

Key (lock)

Biology

Recall

Astronomy

Sport psychology

Cognitive psychology

Physical therapy

Artificial intelligence

Psychology

Ecology

Scale (ratio)

Team sport

Athletes

Computer science

Quantum mechanics

Applied psychology

Conceptualization

Professional sport

Medicine

Social psychology

Sport Management Review

• Previous research on emotions in sport has attempted to understand how sport consumers feel during or after watching sporting events.• This study identifies key emotions associated with professional sport team brands.• The results show that the Sport Team Emotion Recall Scale (SporTERS) is composed of 24 emotions representing 7 dimensions.• The SporTERS is deemed a valid, reliable scale to measure emotions associated with professional sport team brands.

Sport team emotion: Conceptualization, scale development and validation