doi.org/10.1016/j.intmar.2018.06.001

Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement

Savannah Wei Shi

,

Kirthi Kalyanam

Journal of Interactive Marketing7.80

Volume: 44, Issue: 1, Pages: 43 - 59

Published: Aug 30, 2018

Paper Fields

Paper Details

Title

Touchable Apps: Exploring the Usage of Touch Features and Their Impact on Engagement

DOI

doi.org/10.1016/j.intmar.2018.06.001

Published Date

Aug 30, 2018

Journal

Journal of Interactive Marketing

Volume

44

Issue

1

Pages

43 - 59

Notes

History