The impact of big data analytics on firms’ high value business performance

Volume: 20, Issue: 2, Pages: 209 - 222
Published: Oct 28, 2016
Abstract
Big Data Analytics (BDA) is an emerging phenomenon with the reported potential to transform how firms manage and enhance high value businesses performance. The purpose of our study is to investigate the impact of BDA on operations management in the manufacturing sector, which is an acknowledged infrequently researched context. Using an interpretive qualitative approach, this empirical study leverages a comparative case study of three...
Paper Details
Title
The impact of big data analytics on firms’ high value business performance
Published Date
Oct 28, 2016
Volume
20
Issue
2
Pages
209 - 222
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