An experimental investigation of the influence of website emotional design features on trust in unfamiliar online vendors

Volume: 67, Pages: 49 - 60
Published: Feb 1, 2017
Abstract
Online trust is considered as a critical factor in online shopping, especially when dealing with unfamiliar vendors. This research provides empirical findings from an experimental investigation of the influence of website emotional design features, visual appeal and ease of use on users' perceptions of usefulness, trust, as well as intention to use websites. The proposed research model was developed based on theories in the human-computer...
Paper Details
Title
An experimental investigation of the influence of website emotional design features on trust in unfamiliar online vendors
Published Date
Feb 1, 2017
Volume
67
Pages
49 - 60
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