Product (mathematics)

Chromatography

Social psychology

Social group

Clothing

Developmental psychology

Self-concept

Humanities

Business

Personal identity

Identity (music)

Social identity theory

Aesthetics

Advertising

Psychology

Mathematics

Political science

Sociology

Geometry

Socialization

Chemistry

Sample (material)

Consumption (sociology)

Social science

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration

We consider the influence of personal and social identity among adolescents on the importance they attach to clothing products and brands. The conceptual framework includes more conventional variables such as socialization (family, peers, media, and celebrities) and individual characteristics (gender and grade level). Based on a sample of 1,596 French high school adolescents, our results highlight: (i) the influence of identity on the importance attached to product and brand; (ii) the mediating effects of personal and social identities; and (iii) the moderating effects of gender and grade level. We conclude with an analysis of theoretical contributions, practical implications, and future research directions. Copyright © 2016 ASAC. Published by John Wiley &amp; Sons, Ltd.

The influence of personal and social identity on the clothing consumption of adolescents