Perpetuation of sexual objectification: The role of resource depletion

Published on Jun 1, 2017in British Journal of Social Psychology
· DOI :10.1111/BJSO.12157
James M. Tyler11
Estimated H-index: 11
(Purdue University),
Rachel M. Calogero38
Estimated H-index: 38
(UKC: University of Kent),
Katherine E. Adams2
Estimated H-index: 2
(Purdue University)
Women are sexually objectified when viewed and treated by others as mere objects. Abundant research has examined the negative consequences of being the target of sexual objectification; however, limited attention has focused on the person doing the objectification. Our focus is on the agent and how self-regulatory resources influence sexual objectification. Consistent with prior evidence, we reasoned that people have a well-learned automatic response to objectify sexualized women, and as such, we expected objectifying a sexualized (vs. personalized) woman would deplete fewer regulatory resources than not objectifying her. Findings across three studies confirmed our expectations, demonstrating the extent to which people objectify a sexualized woman or not is influenced by the availability of regulatory resources, a case that heretofore has been absent from the literature. These patterns are discussed in the context of the sexual objectification and self-regulation literature.
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