Quantum mechanics

Engineering

Computer science

Risk analysis (engineering)

Management science

Business

Physics

Process management

Action (physics)

Современные проблемы науки и образования

The problem of PR-activity of modern company. PR activity is one of the most important tools for business management. Modern business requires effective planning and any action, including PR-programs. The main emphasis in considering the problem is on the feasibility study of PR-activities. To analyze the problems of assessing the effectiveness of PR-projects, this article uses an integrated approach that allows to address the problem, as with the management and from an economic standpoint. The authors attempted to analyze the problem and propose recommendations to address it. In working on this paper the authors based on the latest achievements of the theory and practice of PR.

Проблема оценки эффективности внешнего pr современной компании