World Wide Web

Philosophy

Set (abstract data type)

Computer science

Business

Content (measure theory)

Objectification

Advertising

Psychology

Mathematics

Social media

Epistemology

Sociology

Content analysis

Mathematical analysis

Programming language

Social science

Multimedia

Journal of Health Psychology

‘Fitspiration’ is an online trend designed to inspire viewers towards a healthier lifestyle by promoting exercise and healthy food. This study provides a content analysis of fitspiration imagery on the social networking site Instagram. A set of 600 images were coded for body type, activity, objectification and textual elements. Results showed that the majority of images of women contained only one body type: thin and toned. In addition, most images contained objectifying elements. Accordingly, while fitspiration images may be inspirational for viewers, they also contain a number of elements likely to have negative effects on the viewer’s body image.

‘Strong is the new skinny’: A content analysis of #fitspiration images on Instagram