doi.org/10.2501/jar-54-4-373-376

Perspective paper

Are You Mistaking Facts for Insights?

Gerald Zaltman

Journal of Advertising Research2.40

Volume: 54, Issue: 4, Pages: 373 - 376

Published: Dec 1, 2014

Paper Fields

Paper Details

Title

Are You Mistaking Facts for Insights?

DOI

doi.org/10.2501/jar-54-4-373-376

Published Date

Dec 1, 2014

Journal

Journal of Advertising Research

Volume

54

Issue

4

Pages

373 - 376

Notes

History