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The Limited Capacity Model of Mediated Message Processing
Abstract
This paper presents an information-processing model that is directly applicable to the investigation of how mediated messages are processed. It applies the model to the case of television viewing to demonstrate its applicability. It provides a measure for each part of the model. It presents evidence that supports the model in the television-viewing situation. Finally, it demonstrates how the model may be used to further research and...
Paper Details
Title
The Limited Capacity Model of Mediated Message Processing
Published Date
Mar 1, 2000
Journal
Volume
50
Issue
1
Pages
46 - 70
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