Marketing

Spillover effect

Quantum mechanics

Context (archaeology)

Neuroscience

Microeconomics

Event (particle physics)

Tourism

Archaeology

Economics

Business

Physics

Advertising

Psychology

Politics

Geography

Political science

Promotion (chess)

Perception

Journal of Travel Research

In the context of social exchange theory, this study examines nonhost community residents’ perceptions of the spillover effects of the 2002 Winter Olympic Games, the antecedents of these perceived impacts, and consequent support for the Olympics. Results show that although some residents perceive that the Olympics will bring opportunities, most do not anticipate any local impact from the event. Findings indicate that environmentally conscious residents do not support the Olympics. Those who are economically dependent on tourism and those who participate in outdoor activities generally support the Olympics. On the other hand, community attachment of residents did not influence perceived Olympic opportunities or support for the Olympics. Most residents overall indicated that they do not support or oppose the event but do encourage promotion of the area during the Olympics and would be willing to support their rural community activities during the mega event. Implications and future research issues are discussed.

Nonhost Community Resident Reactions to the 2002 Winter Olympics: The Spillover Impacts