Control (management)

Cognitive psychology

Neuroscience

Theory of planned behavior

Social psychology

Embedded system

Elaboration likelihood model

Nexus (standard)

Information processing

Computer science

Risk analysis (engineering)

Psychology

Applied psychology

Artificial intelligence

Information processing theory

Heuristic

Medicine

Persuasion

Perception

Risk perception

Communication Research

This study draws a nexus between heuristic-systematic information processing and the theory of planned behavior through a model of risk information seeking and processing. The model proposes that the form of information processing individuals apply to risk information from the media and other sources affects beliefs, evaluations, and attitudes considered important to making judgments about performing risk-reducing behaviors. This study found that deeper, more systematic processing of risk information is positively related to evaluation strength, attitude strength, and the number of strongly held behavioral beliefs actively considered by respondents when thinking about environmental hazards. The relationships were consistent, appearing across two communities and three risks (two health risks and one ecological risk), and held up under multiple statistical controls.

Linking the Heuristic-Systematic Model and Depth of Processing