A Study on Consumer Behaviour towards Selected Fast Moving Consumer Goods in Coimbatore City

The consumer bahaviour plays an important role in marketing. This is influenced by various factors. In the changing global scenario we find that consumers needs and wants to buy a product also changes with it. In this study titled A Study on Consumer Behaviour towards Selected Fast Moving Consumer Goods in Coimbatore City the researcher has assessed the socio-economic profile ,shopping pattern consumer and found out the factors influencing the...