Credibility

Forgetting

Epistemology

Philosophy

Political science

Cognitive psychology

Psychology

Skepticism

Source credibility

Social psychology

Public Opinion Quarterly

In a new test of the process of forgetting, the authors found that subjects, at the time of exposure, discounted material from "untrustworthy" sources. In time, however, the subjects tended to disassociate the content and the source with the result that the original scepticism faded and the "untrustworthy" material was accepted. Lies, in fact, seemed to be remembered better than truths.

The Influence of Source Credibility on Communication Effectiveness