The role of category accessibility in the interpretation of information about persons: Some determinants and implications.

Many personality trait terms can be thought of as summary labels for broad conceptual categories that are used to encode information about an individual's behavior into memory. The likelihood that a behavior is encoded in terms of a particular trait category is postulated to be a function of the relative accessibility of that category in memory. In addition, the trait category used to encode a particular behavior is thought to affect subsequent...