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doi.org/10.1016/s0737-6782(98)00061-7
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From Experience The invisible success factors in product innovation
Robert G. Cooper
90
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Journal of Product Innovation Management
8.00
Published
: Mar 1, 1999
328
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Macroeconomics
Marketing
Product (mathematics)
Economics
New product development
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Paper Details
Title
From Experience The invisible success factors in product innovation
DOI
doi.org/10.1016/s0737-6782(98)00061-7
Published Date
Mar 1, 1999
Journal
Journal of Product Innovation Management
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History
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