Die-Hard and Fair-Weather Fans: Effects of Identification on BIRGing and CORFing Tendencies
Abstract
Previous research has demonstrated that people are capable of strategic self-presentation; they decrease the distance between themselves and successful groups with which they have only the most trivial of associations, and strive to increase the distance between themselves and groups viewed negatively as a result of some perceived failure. These two processes, termed basking-in- reflected-glory (BIRGing) and cutting-off-reflected failure...
Paper Details
Title
Die-Hard and Fair-Weather Fans: Effects of Identification on BIRGing and CORFing Tendencies
Published Date
Sep 1, 1990
Volume
14
Issue
2
Pages
103 - 117
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Notes
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