Stadium

Scale (ratio)

Social psychology

Dynamics (music)

Cartography

Pedagogy

Humanities

Business

Social relation

Physics

Advertising

Psychology

Mathematics

Astronomy

Geography

Applied psychology

League

Sense of community

Geometry

Minor (academic)

Journal of Sport Management

The purpose of this study was to develop a reliable, valid instrument of the sensory experiences of sport attendees. The initial scale development study ( N = 263) identified 22-items to represent five dimensions of the sensoryscape. The Sensoryscape scale was confirmed as a reliable scale using CFA. SEM was used in a study of scale validity. The sensoryscape, social interaction, and sense of home each had a positive, direct impact on fans’ satisfaction for both major ( N = 259) and minor ( N = 218) league venues. Satisfaction with the stadium experience, in turn, had a positive, direct impact on intention to revisit. Similar models were confirmed for both contexts; however the magnitude of effects varied. Implications for sport marketing practice and future research are discussed.

A New Approach to Stadium Experience: The Dynamics of the Sensoryscape, Social Interaction, and Sense of Home