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doi.org/10.1300/j042v18n01_09
Original paper
How Does the Global Retailer Localize Its Format?
Jungyim Baek
2
View all 1 authors
Journal of Global Marketing
4.30
Volume: 18, Issue: 1-2, Pages: 151 - 166
Published
: May 18, 2005
9
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Paper Fields
Marketing
Quantum mechanics
Process (computing)
Neuroscience
Public relations
Global strategy
Standardization
Operating system
Computer science
Business
International trade
Physics
Process management
Advertising
Psychology
Optics
Political science
Focus (optics)
Internationalization
Industrial organization
Action (physics)
Adaptation (eye)
Paper Details
Title
How Does the Global Retailer Localize Its Format?
DOI
doi.org/10.1300/j042v18n01_09
Published Date
May 18, 2005
Journal
Journal of Global Marketing
Volume
18
Issue
1-2
Pages
151 - 166
Notes
History
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