Social roles and negotiation of status in host‐tourist interaction: A view from British television holiday programmes

Although folk discourses frequently emphasise such raison d’être benefits of tourism as broadening one's horizons through knowing foreign people(s) and cultures, most critical studies of tourism stress tourists’ relative illiteracy with regard to the ‘reading’ of the local. This paper is based on extracts from two British holiday programme series, BBC's Holiday 2000/1 and ITV's Wish You Were Here? , in which the presenters engage in some form of...