Corporate-Academic Partnerships: Creating a Win-Win in the Classroom
Abstract
For instructors seeking ways to provide sales students with experiential learning projects designed to develop and enhance skills in an authentic environment, corporate-academic partnerships offer a viable option. The author describes a unique and innovative corporate-academic integrated project, including course content, role plays, and corporate partner involvement, implemented in the sales management course. After reviewing the experiential...
Paper Details
Title
Corporate-Academic Partnerships: Creating a Win-Win in the Classroom
Published Date
Mar 16, 2015
Volume
90
Issue
4
Pages
192 - 198
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