Regional Lifestyle Segmentation in the Western Balkans

Volume: 9, Issue: 2, Pages: 46 - 53
Published: Mar 1, 2015
Abstract
With this paper the authors aim not only to investigate the lifestyle specifics of the Western Balkan market, but also to define common lifestyle segments for the entire region. The question addressed in this research is whether current political issues and economic differences have led to dissimilar ways of living, or whether cultural similarities have prevailed and lifestyles can be defined accordingly. Based on the research conducted using...
Paper Details
Title
Regional Lifestyle Segmentation in the Western Balkans
Published Date
Mar 1, 2015
Volume
9
Issue
2
Pages
46 - 53
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