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Original paper

Understanding online B-to-C relationships: An integrated model of privacy concerns, trust, and commitment

Volume: 59, Issue: 8, Pages: 877 - 886
Published: May 26, 2006
Abstract
An integrative framework from information privacy and relationship marketing arenas was employed to investigate whether a traditional business-to-business relationship marketing framework could be applied to the information-intensive online business-to-consumer channel. Roles of consumers' privacy concerns and perceived e-tailer's reputation on their trust in, commitment toward, and purchase intent toward a services e-tailer were examined....
Paper Details
Title
Understanding online B-to-C relationships: An integrated model of privacy concerns, trust, and commitment
Published Date
May 26, 2006
Volume
59
Issue
8
Pages
877 - 886
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