Marketing

Labour economics

Process (computing)

Service (business)

Microeconomics

Operating system

Soft skills

Economics

Computer science

Business

Soft power

Politics

Management

Political science

Operations management

Production (economics)

Employee Relations

Purpose – The purpose of this paper is to analyse the consequences of the increasing prominence of soft skills, focusing specifically on the production of these skills and their recognition and recruitment.

The personification of the service labour process and the rise of soft skills: a French case study