Children's Emotional Associations with Colors

In this study children's emotional associations with colors were investigated. Sixty children (30 girls, 30 boys), equally divided into groups of 5-year-olds and 6 1/2-year-olds, were asked their favorite color and were then shown nine different colors, one at a time and in a random order. For each color, children were asked, "How does (the color) make you feel?" All children were able to verbally express an emotional response to each color, and...