Marketing

Context (archaeology)

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Paleontology

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Bricolage

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Mindset

Journal of Developmental Entrepreneurship

The aim of this study is to gain an insight on how bricolage is used as a method of innovation in a resource scarce context. Previous studies of entrepreneurship have emphasized the significance of bricolage especially as a way to mobilize resources. Although seen to be essential when entrepreneurs are facing resource constraints, no attention has been paid to bricolage in the context of local entrepreneurs in developing countries. This study is based on the analysis of innovation processes of Kenyan innovator-entrepreneurs who are designing low-cost renewable energy solutions for rural people at the Base of the Pyramid (BOP). In this study, three different types of bricolage were especially recognized: a social mindset combined with resourcefulness; making do with resources at hand; and improvization as way of proceeding. This research provides empirical evidence on how bricolage is used in different parts of the innovation process. The paper contributes significantly to the emerging discussion on innovation and entrepreneurship in the context of a developing country.

BRICOLAGE AS A MEANS OF INNOVATING IN A RESOURCE-SCARCE ENVIRONMENT: A STUDY OF INNOVATOR-ENTREPRENEURS AT THE BOP