Cultural Differences in Tourism Web Communication: A Preliminary Study
Abstract
This article analyzes cultural differences in web communication in the tourism context. the conceptual framework presenting cultural differences in the three types of web communication is developed. the specific hypotheses are tested on the US American and Chinese sample. Although the findings support the developed framework they also reveal nonsignificant differences between the groups. theoretical and practical implications of the findings are...
Paper Details
Title
Cultural Differences in Tourism Web Communication: A Preliminary Study
Published Date
Dec 1, 2012
Journal
Volume
17
Issue
6
Pages
761 - 774
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