Cultural differences in tourism Web communication: A preliminary study

Published on Dec 1, 2012in Tourism Analysis
· DOI :10.3727/108354212X13531051127302
Sangwon Park23
Estimated H-index: 23
Yvette Reisinger2
Estimated H-index: 2
(JCU: James Cook University)
This article analyzes cultural differences in web communication in the tourism context. the conceptual framework presenting cultural differences in the three types of web communication is developed. the specific hypotheses are tested on the US American and Chinese sample. Although the findings support the developed framework they also reveal nonsignificant differences between the groups. theoretical and practical implications of the findings are identified and recommendations for future studies are made.
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