Marketing

Cultural diversity

Context (archaeology)

Chromatography

Tourism

Archaeology

Conceptual framework

Anthropology

Business

Psychology

Geography

Sociology

Chemistry

Sample (material)

Social science

Tourism Analysis

This article analyzes cultural differences in web communication in the tourism context. the conceptual framework presenting cultural differences in the three types of web communication is developed. the specific hypotheses are tested on the US American and Chinese sample. Although the findings support the developed framework they also reveal nonsignificant differences between the groups. theoretical and practical implications of the findings are identified and recommendations for future studies are made.

Cultural Differences in Tourism Web Communication: A Preliminary Study