doi.org/10.1007/s10551-007-9421-5

Other

Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films

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,

Journal of Business Ethics6.70

Volume: 80, Issue: 2, Pages: 289 - 304

Published: May 3, 2007

Paper Fields

Paper Details

Title

Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films

DOI

doi.org/10.1007/s10551-007-9421-5

Published Date

May 3, 2007

Journal

Journal of Business Ethics

Volume

80

Issue

2

Pages

289 - 304

Notes

History