Original paper

Types of Fantasy Sports Users and Their Motivations

Volume: 12, Issue: 4, Pages: 1208 - 1228
Published: Jul 1, 2007
Abstract
Over 15 million people participate in online fantasy sports. Applying a uses and gratifications framework, we use Q-methodology, a quantitative means for developing typologies of people, to examine types of online fantasy sports users and their motivations. Five types of players emerged, with casual players, skilled players, and isolationist thrill-seekers being the three most common types. Differences among types of users were primarily...
Paper Details
Title
Types of Fantasy Sports Users and Their Motivations
Published Date
Jul 1, 2007
Volume
12
Issue
4
Pages
1208 - 1228
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