Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior
Abstract
Construal level theory (CLT) is an account of how psychological distance influences individuals' thoughts and behavior. CLT assumes that people mentally construe objects that are psychologically near in terms of low-level, detailed, and contextualized features, whereas at a distance they construe the same objects or events in terms of high-level, abstract, and stable characteristics. Research has shown that different dimensions of psychological...
Paper Details
Title
Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior
Published Date
Apr 1, 2007
Volume
17
Issue
2
Pages
83 - 95
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