Twitter’s diffusion in sports journalism: Role models, laggards and followers of the social media innovation

The roles of sports journalists have been affected considerably by the influence of Twitter, but what is not known is how the social media application has been adopted across a range of sports newsrooms in different countries. Employing Rogers’ diffusion of innovations theory, this study examines how Twitter has been accepted or rejected on the sports desks of six broadsheet/quality news organisations in Australia, India and the United Kingdom....