Effects of innovation types on firm performance
Volume: 133, Issue: 2, Pages: 662 - 676
Published: Oct 1, 2011
Abstract
Innovation is broadly seen as an essential component of competitiveness, embedded in the organizational structures, processes, products and services within a firm. The objective of this paper is to explore the effects of the organizational, process, product and marketing innovations on the different aspects of firm performance, including innovative, production, market and financial performances, based on an empirical study covering 184...
Paper Details
Title
Effects of innovation types on firm performance
Published Date
Oct 1, 2011
Volume
133
Issue
2
Pages
662 - 676
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