Competition among interpersonal media : the impact of rational, relational, social, and individual factors on media choice
Published: Jan 1, 2006
Abstract
We are living in a media-rich society. The development of information and communication technologies (ICTs) has led to their dramatic movement from work-oriented practices into people’s everyday life during the last decade. Nowadays, while people are freed from the boundaries of time and place in communication, they have to constantly make choice decisions on which medium to use for a given task. However, scholarly research appears to always lie...
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