Construct (python library)

Construct validity

Developmental psychology

External validity

Psychology

Psychometrics

Generalizability theory

Programming language

Computer science

Social psychology

Journal of International Consumer Marketing

This article presents an investigation of the self-concept in independent and interdependent cultures. Hypotheses are tested based on differences expected between Japanese (N = 402) and American (N = 233) consumers. Japanese conceptualizations of the self were found to be more integrated and less distinct in the sense that self-images of private and public self-consciousness were more strongly correlated. Japanese also experienced higher levels of social anxiety but lower levels of private self-consciousness than Americans. Attention to social comparison information was positively related to public self-consciousness and social anxiety, but unrelated to private self-consciousness, for both Americans and Japanese. Action control was negatively related to public and private self-consciousness and social anxiety for both Americans and Japanese. The attention to social comparison information was more strongly positively correlated with social anxiety and public self-consciousness for American as opposed to Japanese consumers. Action control was more strongly negatively correlated with social anxiety and public self-consciousness for Japanese as opposed to American consumers. The findings are interpreted from recent theories of interdependent and independent conceptualizations of the self.

An Investigation of Construct Validity and Generalizability of the Self-Concept: