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Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality?
Abstract
Consumer-generated ratings typically share an objective of illuminating the quality of a product or service for other buyers. While ratings have become ubiquitous and influential on the Internet, surprisingly little empirical research has investigated...
Paper Details
Title
Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality?
Published Date
Mar 3, 2015
Journal
Volume
39
Issue
3
Pages
565 - 589
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