International Journal of Sport Management and Marketing
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#1Roberto Bondarik (UTFPR: Federal University of Technology – Paraná)H-Index: 2
Last. Diogo José Horst (UTFPR: Federal University of Technology – Paraná)H-Index: 5
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This work evaluates the legacy left by the 2014 FIFA World-Cup held in Brazil, demonstrating the differences between the proposed and actual costs, construction projects and investments. This documentary study used statistical data provided by the Brazilian Government and the Federation Internationale de Football Association (FIFA). The results were analysed through descriptive statistics. From the results, the magnitude of benefits was not fulfilled due to the failure to carry out all the proje...
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Research interest around athlete and human branding has increased significantly over recent years, however gaps are evident in terms of cohesive strategic direction and consensus around important issues. This study aims to address those gaps and determine a strategic direction for future research by providing an in-depth systematic literature review of existing material on athlete branding. A total of 63 articles published in 27 academic journals between 1999 and 2019 were analysed, revealing re...
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#1Dylan Williams (University of Alabama)H-Index: 3
#2Patrick Tutka (Niagara University)H-Index: 4
Last. Seth Jenny (University of Pennsylvania)
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The National Collegiate Athletic Association (NCAA) is considering the adoption of e-sports (i.e., organised competitive video gaming), which could be considered a radical innovation as it deviates in many areas from traditional sports (e.g., online game play format, lack of high physical exertion, complicated intellectual property rights for each game, etc.). However, collaboration with firms familiar with the innovation (e.g., National Association of Collegiate eSports - NACE) might mitigate r...
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