Journal of Islamic Marketing
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This study aims to explore the challenges of getting halal certification for restaurants in north-eastern Thailand.,Qualitative research approach was adopted to analyse the collected data. The research procedures and the interview questions were examined by the Ethics Committee for Research involving human subjects. In total, 10 restaurant owners were interviewed. Then, the interviews were transcribed, coded and grouped by using thematic analysis while the ATLAS ti. software was used for qualita...
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The purpose of this study is to examine the role of attitude as a mediator in exploring the Halal cosmetics purchase intention of Indian Muslim women. Various drivers of electronic word of mouth (eWOM) (quality, quantity, consistency and quantity) have been tested as antecedents of purchase intention through the lenses of the elaboration likelihood model (ELM).,The positivist paradigm approach has been used to test the proposed mediation model using structural equation modelling. Responses of 31...
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#1Ida GiyantiH-Index: 2
#2Anita IndrasariH-Index: 1
Last. Eko LiquiddanuH-Index: 2
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#1Abdul Hafaz NgahH-Index: 10
#2Serge GabarreH-Index: 6
Last. Nabihah AsriH-Index: 1
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Many non-Islamic countries are approaching halal tourism as the tourism strategy. However, studies examining Muslims’ attitudes and intentions to visit non-Islamic countries remain scarce. The purpose of this study is to test what factors influence Muslims’ intention to visit non-Islamic countries by considering their perception of halal risk and Islamic value of non-Islamic country destinations.,By distributing questionnaires to Muslim respondents, in total, this study collected 436 respondents...
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#2Gita GayatriH-Index: 6
Last. Kenny Devita Indraswari (UI: University of Indonesia)H-Index: 2
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