Australasian Marketing Journal (amj)
Papers
712
Papers 770
1 page of 77 pages (770 results)
Newest
#1Jodie Conduit (University of Adelaide)H-Index: 17
#2Vinh Nhat Lu (ANU: Australian National University)H-Index: 15
Last. Ekant Veer (Cant.: University of Canterbury)H-Index: 12
view all 0 authors...
Source
This conceptual essay introduces Disciplined Vision Casting (DVC) as a new method for exploring alternative futures. Drawing on scenario planning, introspection, and creative writing, DVC casts a s...
Source
Corporate social responsibility (CSR) influences brand personality, trust, firm attitudes, and purchase intentions. Yet, little attention has been paid to its effects on brand attachment. This stud...
Source
#1Patrick van Esch (KSU: Kennesaw State University)
#2J. Stewart Black (Ad: INSEAD)H-Index: 37
Artificial intelligence (AI)-enabled digital marketing is revolutionizing the way organizations create content for campaigns, generate leads, reduce customer acquisition costs, manage customer expe...
Source
#1Michel Wedel (UMD: University of Maryland, College Park)H-Index: 82
#2Anna Kopyakova (EUR: Erasmus University Rotterdam)
This article provides a step-by-step guide for the analysis of experiments using Bayesian methods, using the BANOVA R package. We provide two worked examples. First, we reanalyze data from research...
Source
#1Marilyn Giroux (AUT: Auckland University of Technology)H-Index: 6
#1Marilyn Giroux (AUT: Auckland University of Technology)H-Index: 3
Last. Jungkeun Kim (AUT: Auckland University of Technology)H-Index: 16
view all 9 authors...
This article investigates the role of diverse nudging communication strategies on perceived threat and stockpiling intention. Across three studies, the authors examined the various effects of “nudg...
Source
#1Janet Davey (Victoria University of Wellington)H-Index: 7
#2Jayne Krisjanous (Victoria University of Wellington)H-Index: 6
This conceptual article integrates value co-creation concepts with dimensions of integrated care demonstrating how a marketing framework and a framework originated in health can achieve a beneficia...
Source
#1Ian Wilkinson (USYD: University of Sydney)H-Index: 44
#2Louise Young (USYD: University of Sydney)H-Index: 27
Source
#1Billy Sung (Curtin University)H-Index: 12
#2Luke Butcher (Curtin University)H-Index: 5
Last. Julia Easton (Curtin University)
view all 3 authors...
Many brands, including food brands, draw on connotations of luxury to elevate the favorability of consumer perceptions. This is often undertaken using cues in marketing communications; however, no ...
Source
#1Kathleen Chell (QUT: Queensland University of Technology)H-Index: 4
#2Gary Mortimer (QUT: Queensland University of Technology)H-Index: 15
Last. Rebekah Russell-Bennett (QUT: Queensland University of Technology)H-Index: 24
view all 4 authors...
Nonprofit organization (NPO) marketers are now increasingly turning online to recognize donors, with little understanding as to how online donor appreciation influences behavior. A scenario-based r...
Source
12345678910
Top fields of study
Advertising
Sociology
Business
Psychology
Marketing
Public relations
Marketing research
Social psychology