European Sport Management Quarterly
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Papers
673
Papers 663
1 page of 67 pages (663 results)
Newest
#1Anton Behrens (DSHS: German Sport University Cologne)H-Index: 2
#2Sebastian Uhrich (DSHS: German Sport University Cologne)H-Index: 14
This paper examines how displaying fans in the stadium using different types of visual content (pictures and videos) influences media consumers’ responses to sport leagues previously unknown to the...
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#1Martin Gschwend (HSG: University of St. Gallen)
#2Alex Krumer (HiM: Molde University College)H-Index: 13
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#1Aaron C.T. Smith (Loughborough University)H-Index: 29
#2James Skinner (Loughborough University)H-Index: 18
One of the enduring questions gripping scholars is the nature of sport’s ubiquity. What makes sport so compelling for so many despite the many tensions surrounding its expression? To make the conun...
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#1Yiran Su (UGA: University of Georgia)H-Index: 5
#2James Du (FSU: Florida State University)H-Index: 8
Last. Yuhei Inoue (MMU: Manchester Metropolitan University)H-Index: 17
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Research Question The COVID-19 pandemic has highlighted the need for a transformative perspective on the role of sport brands in promoting fans’ psychological well-being. Drawing upon attachment theory, the current research explores how individuals’ involvement with sport brands may contribute to their psychological well-being in the wake of COVID-19. Research Methods Data were collected from sport fans (n = 770) in mainland China through an online survey. Machine learning-based model selection ...
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#1Pascal Stegmann (UB: University of Bern)H-Index: 1
#2Siegfried Nagel (UB: University of Bern)H-Index: 15
Last. Tim Ströbel (University of Bayreuth)H-Index: 6
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The number of studies dealing with digital innovation in sport marketing has increased rapidly in recent years. These studies address the global phenomenon of digital transformation and its impact ...
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#1Anna GerkeH-Index: 7
#2Geoff Dickson (La Trobe University)H-Index: 17
Last. Hagen Wäsche (KIT: Karlsruhe Institute of Technology)H-Index: 8
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This study contributes to our understanding of how network structures influence cluster governance and consequently cluster outcomes. We investigate the relational structure of cross-sectoral sport...
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#1Umer Hussain (TAMU: Texas A&M University)H-Index: 3
#2George B. Cunningham (TAMU: Texas A&M University)H-Index: 51
Muslim women are increasingly purchasing sporting products. However, there remains a dearth of sport marketing scholarship detailing the key predictors of Muslim women's sporting products purchase ...
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A growing strand of studies either analyzes the effects of age or gender diversity on team performance. We contribute to this literature by analyzing whether there is a gender-specific impact of ag...
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#1Minkyo Lee (ESU: East Stroudsburg University)H-Index: 1
The present study aims to reinvestigate how emotional reactions to sport programing influence cognitive information processing of a subsequent TV commercial. The previous studies on the subject pro...
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#1Björn Frank (Waseda University)H-Index: 11
#2Shusei Mitsumoto (Waseda University)
According to past research, the effectiveness of athlete endorsements of advertised products is low on average and strongly depends on the context. This article extends the source attractiveness mo...
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