information about Integrated marketing communications field
Field Hierarchy
| Parent | |||
|---|---|---|---|
Business 12M papers | Economics 12M papers | Marketing 2.9M papers | Management 1.7M papers |
Marketing management 39.4k papers | Relationship marketing 26.5k papers | ||
| Current | |||
Integrated marketing communications 1,240 papers | |||
| Child | |||
Marketing mix modeling 1,009 papers | |||
Trends