information about Integrated marketing communications field
Field Hierarchy
| Parent | |||
|---|---|---|---|
Business 13.6M papers | Economics 12.4M papers | Marketing 2.9M papers | Management 1.8M papers |
Marketing management 37.3k papers | Relationship marketing 24.8k papers | ||
| Current | |||
Integrated marketing communications 1,321 papers | |||
| Child | |||
Marketing mix modeling 1,093 papers | |||
Trends
Notes
History