information about Integrated marketing communications field
Field Hierarchy
| Parent | |||
|---|---|---|---|
Business 12.2M papers | Economics 12.1M papers | Marketing 2.9M papers | Management 1.8M papers |
Marketing management 40.1k papers | Relationship marketing 27k papers | ||
| Current | |||
Integrated marketing communications 1,250 papers | |||
| Child | |||
Marketing mix modeling 1,017 papers | |||
Trends