Elvira Ismagilova
University of Bradford
Valence (psychology)The InternetAdvertisingProduct (category theory)Conceptual frameworkBusinessLoyalty business modelGovernmentBrand awarenessPsychologyMarketingReturn on investmentWork (electrical)Information systemInformation overloadSystematic reviewKey (cryptography)Consumer behaviourSource credibilityLoyaltyHomophilyContext (language use)CredibilityHelpfulnessSocial media marketingElectronic word of mouthWeight analysisAffect (psychology)Public relationsComputer scienceProcess (engineering)Social mediaResource (project management)Knowledge managementInformation processingMeta-analysisDigital marketing
26Publications
11H-index
772Citations
Publications 25
Newest
#1Yogesh K. Dwivedi (Swansea University)H-Index: 84
#2Laurie Hughes (Swansea University)H-Index: 5
Last. Michael D. Williams (Harvard University)H-Index: 49
view all 35 authors...
As far back as the industrial revolution, significant development in technical innovation has succeeded in transforming numerous manual tasks and processes that had been in existence for decades where humans had reached the limits of physical capacity. Artificial Intelligence (AI) offers this same transformative potential for the augmentation and potential replacement of human tasks and activities within a wide range of industrial, intellectual and social applications. The pace of change for thi...
146 CitationsSource
#1Elvira Ismagilova (University of Bradford)H-Index: 11
#2Nripendra P. Rana (University of Bradford)H-Index: 53
Last. Yogesh K. Dwivedi (Swansea University)H-Index: 84
view all 4 authors...
Numerous studies have examined factors influencing electronic word of mouth (eWOM) providing behaviour. The volume of extant research and inconsistency in some of the findings makes it useful to develop an all-encompassing model synthesising results. Therefore, the purpose of this study is to synthesise findings from existing studies on eWOM by using meta-analysis, which will help to reconcile conflicting findings of factors affecting consumers’ intention to engage in eWOM communications.,The fi...
8 CitationsSource
#1Elvira Ismagilova (University of Bradford)H-Index: 11
#2Emma L. SladeH-Index: 14
Last. Yogesh K. Dwivedi (Swansea University)H-Index: 84
view all 4 authors...
The aim of this research is to synthesise findings from previous studies by employing weight and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM factors influencing consumers’ intention to buy. By using the findings from 69 studies, this research identified best (e.g. argument quality, valence, eWOM usefulness, trust in message), promising (e.g. eWOM credibility, emotional trust, attitude towards website) and least effective (e.g. volume, existing eWOM, source cr...
44 CitationsSource
#1Shivam GuptaH-Index: 19
#2Vinayak A. Drave (CYUT: Chaoyang University of Technology)H-Index: 1
Last. Elvira Ismagilova (University of Bradford)H-Index: 11
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Abstract The art of unwinding voluminous data expects the expertise in analyzing meaningful decisions out of the acquired information. To encounter new age challenges, practitioners are trying hard to shatter the constraints and work edge-to-edge to achieve higher performance (Market, Financial and Operational performance). It is evident that organizations desire to exploit maximum of their injected resources, but often fail to reap their actual potential. Developing resource-based capabilities ...
16 CitationsSource
#1Mari Juntunen (University of Oulu)H-Index: 10
#2Elvira Ismagilova (University of Bradford)H-Index: 11
Last. Eeva-Liisa OikarinenH-Index: 7
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Abstract The objective of this research is to increase understanding about B2B company-led user engagement on social media content. Building on hierarchy-of-effects (HoE) theory, we explore how the world’s leading B2B companies use content objectives (why), strategies (how), and tactics (what) on Twitter. We first integrate B2B advertising and social media research on companies’ content objectives, strategies, and tactics. Then, using qualitative analyses, we examine the existence of objectives,...
11 CitationsSource
#1Elvira Ismagilova (University of Bradford)H-Index: 11
#2Laurie Hughes (Swansea University)H-Index: 5
Last. Yogesh K. Dwivedi (Swansea University)H-Index: 84
view all 4 authors...
The complex and interdependent nature of smart cities raises significant political, technical, and socioeconomic challenges for designers, integrators and organisations involved in administrating these new entities. An increasing number of studies focus on the security, privacy and risks within smart cities, highlighting the threats relating to information security and challenges for smart city infrastructure in the management and processing of personal data. This study analyses many of these ch...
11 CitationsSource
#1Yogesh K. Dwivedi (Swansea University)H-Index: 84
#2Elvira Ismagilova (University of Bradford)H-Index: 11
Last. Yichuan Wang (University of Sheffield)H-Index: 22
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Abstract The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts ...
53 CitationsSource
#1Mubarak AlruwaieH-Index: 2
#2Ramzi El-Haddadeh (Qatar University)H-Index: 15
Last. Elvira Ismagilova (University of Bradford)H-Index: 11
view all 4 authors...
1 CitationsSource
#1Elvira Ismagilova (University of Bradford)H-Index: 11
#2Yogesh K. Dwivedi (Swansea University)H-Index: 84
Last. Vishanth Weerakkody (University of Bradford)H-Index: 49
view all 5 authors...
Electronic word of mouth (eWOM) significantly affects the consumer decision-making process. A number of studies investigated why consumers provide eWOM communications. Existing literature has contradicting factors regarding factors affect eWOM providing behaviour. This study aims to evaluate factors affecting eWOM providing behaviour by performing a systematic review and weight analysis of existing research outputs. Based on the result of weight analysis it was found that the best predictors of ...
Source
#1Elvira Ismagilova (University of Bradford)H-Index: 11
#2Yogesh K. Dwivedi (Swansea University)H-Index: 84
Last. Emma L. SladeH-Index: 14
view all 3 authors...
Abstract Consumers use online reviews to help make informed purchase decisions. This paper extends existing research by examining how content of online reviews influences perceptions of helpfulness by demonstrating how different emotions can influence helpfulness of both product and service online reviews beyond a valence-based approach using cognitive appraisal theory and attribution theory. This research contributes to existing knowledge regarding the theory of information processing, attribut...
23 CitationsSource