Koen Pauwels

Northeastern University
About
Koen Pauwels has a record of over 30 years of research. Pauwels is currently doing research at Northeastern University. Received most influence from Dominique M. Hanssens. Pauwels has done intensive research in the field of Marketing.
Research Metrics
37
h-index
141
Publications
8,383
Citations
Research Fields
Overall
Digital marketing
Product
Advertising
Marketing
Competition
Microeconomics
Industrial organization
Social media
Value
Econometrics
Recent
Advertising
Value
Marketing
Product
Social media
Business
Economics
Psychology
Computer science
Advisors
Dominique M. Hanssens
University of California, Los Angeles
h-index: 39
Scott A. Neslin
Dartmouth College
h-index: 51
Notable Students
Peter C. Verhoef
University of Groningen
h-index: 58
Harald J. van Heerde
UNSW Sydney
h-index: 34
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