Use of Internet panels to conduct surveys
Abstract
The use of Internet panels to collect survey data is increasing because it is cost-effective, enables access to large and diverse samples quickly, takes less time than traditional methods to obtain data for analysis, and the standardization of the data collection process makes studies easy to replicate. A variety of probability-based panels have been created, including Telepanel/CentERpanel, Knowledge Networks (now GFK KnowledgePanel), the...
Paper Details
Title
Use of Internet panels to conduct surveys
Published Date
Jul 14, 2015
Journal
Volume
47
Issue
3
Pages
685 - 690
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