The Effect of Interpersonal Orientation on Consumers' Buying Motivations

Volume: 24, Issue: 3, Pages: 83 - 94
Published: Jan 1, 2006
Abstract
In order to understand how consumers' buying motivation is formed, that is the starting point of consumer behavior or consumers' decision-making processes, we examined how the interpersonal orientation for consumers is organized to control buying motivation and create a stepping-stone for subjects' behavior in fast varied consumer environments. In addition, we examined what influence this interpersonal orientation has on consumers' buying...
Paper Details
Title
The Effect of Interpersonal Orientation on Consumers' Buying Motivations
Published Date
Jan 1, 2006
Journal
Volume
24
Issue
3
Pages
83 - 94
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