The Effect of Interpersonal Orientation on Consumers' Buying Motivations
Volume: 24, Issue: 3, Pages: 83 - 94
Published: Jan 1, 2006
Abstract
In order to understand how consumers' buying motivation is formed, that is the starting point of consumer behavior or consumers' decision-making processes, we examined how the interpersonal orientation for consumers is organized to control buying motivation and create a stepping-stone for subjects' behavior in fast varied consumer environments. In addition, we examined what influence this interpersonal orientation has on consumers' buying...
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