How stable is the value basis for organic food consumption in China?

The objective this paper is to investigate whether a solid and stable value base exists in China for buying organic food, and which values that might be. We study the stability of the value basis for buying organic food in China by means of two surveys with ordinary Chinese consumers collected in 2009 (n = 529) and 2012 (n = 478) outside supermarkets selling organic food in Guangzhou, China. Consistent with previous studies in Western countries,...