The economics of advertising
Abstract
Part 1 Advertising - persuasion and welfare: the economic aspects of advertising, Nicholas Kaldor advertising and welfare, Avinash Dixit and Victor Norman advertising and welfare -comment, Carl Shapiro advertising and welfare - comment, Franklin M. Fisher and John J. McGowan a simple theory of advertising as good or bad, Gary S. Becker and Kevin M. Murphy. Part 2 Advertising - information and welfare: the economics of information, George J....
Paper Details
Title
The economics of advertising
Published Date
Jan 1, 2001
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