Strategic international marketing

Published: Jan 1, 1990
Abstract
A. Developments towards Strategic International Marketing.- 1. Growth: Target the Setting and the Development of Companies.- 2. World Economic Developments and World Politics.- 3. The Internationalisation of Business Management Theory.- B. The Dynamics of the World Economy.- 1. The International Division of Labour and the Extent of World Trade.- 2. Political, Social and Cultural Developments.- 3. Technical Progress: Information and...
Paper Details
Title
Strategic international marketing
Published Date
Jan 1, 1990
Journal
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